Apple vs The Paradox of Choice!

How Apple kills entire companies with the flip of 1 switch.

CuriosityStream: curiositystream.com/mkbhd

The Apple Ecosystem Explained: kodron.info/mine/r3qXk4mvsnpr2KM/bidio.html


MKBHD Merch: shop.MKBHD.com

Tech I'm using right now: www.amazon.com/shop/MKBHD

Fact sources:

www.apple.com/newsroom/2021/0...

medium.com/the-creative-found...

Intro Track: Jordyn Edmonds smarturl.it/jordynedmonds​​​​​
Playlist of MKBHD Intro music: goo.gl/B3AWV5

~
MKBHD
MKBHD
MKBHD

댓글 

  1. Marques Brownlee

    Marques Brownlee

    개월 전

    To continue to learn way more about sharks! --> curiositystream.com/MKBHD

    • Daveed Wells

      Daveed Wells

      5 일 전

      Yes I agree 💯💪🏾 that they should change and that apple is one of the popular companys

    • Daveed Wells

      Daveed Wells

      5 일 전

      Yes I get it if people get paradox the customer expect them to be better than apple and if apple out more things in people are going to go with apple then paradox will sell out and be out of business

    • sreamwalker24

      sreamwalker24

      개월 전

      I really like to think of you as a responsible Tech reviewer how come no one is mentioning the fact is that if Apple keeps the air tags exclusively for Apple then all Apple customers can now stock any Android user without them knowing and jerry-rig everything showed that the speaker can easily be removed so the beeping after 3 days is meaningless this area of the industry needs to be regulated by the government anybody who cannot access the find my app are now potential victims of being stalked

    • Kaff231

      Kaff231

      개월 전

      Love this video really makes you think about choices we have yet somehow we can be so predictable

    • T R

      T R

      개월 전

      @anto k That is my #1 question, this is a stalking tool made super easy and cheap. All privacy is gone, not by only these trackers, but technology in general.

  2. Adrian Antonioli

    Adrian Antonioli

    11 시간 전

    No iPhone in communism… but only iPhone in capitalism 😪

  3. Mohnish Chitnis

    Mohnish Chitnis

    일 전

    what about the rumour of the oneplus tile???

    • Marques brownle

      Marques brownle

      17 시간 전

      thanks for your comments I will advise you to get into cryptocurrency with the aid my of trader James Mack on whatsAp and make good profit..

  4. Imagination King

    Imagination King

    2 일 전

    Apple is a megalodon

  5. Matt T

    Matt T

    3 일 전

    I remember using F.Lux back in the day 🤣

  6. Blake W

    Blake W

    3 일 전

    No matter what people say, Apple will continue to make sweet products that plug into the ecosystem and I’m sorta looking forward to it! It really does suck that they’re killing companies but Apple products are their baby so why not allow it to grow?

    • [Arkhalis040]

      [Arkhalis040]

      2 일 전

      Its a monopoly, dude. Apple doesn’t even give the chance for the independent companies to be better versions of the inbuilt one

  7. Christian Davis

    Christian Davis

    3 일 전

    It's not just apple doing this.. It's still shitty though. I use an android and windows and see it all the time

  8. דן רבקין

    דן רבקין

    3 일 전

    The apple mouse in the background is kinda ironic because that's probably the only place apple has a product that everybody (even apple fanboys) can agree is terrible

  9. Jona Ramos

    Jona Ramos

    4 일 전

    "either way you choose, apple still wins" I think it's more of a "the customer still wins" … what if i don't care who provides me the best service? and for tile they could just come up with the coolest trackers and still be successful … because they're already a big company and a name … yeah there own network will hurt, but if they put their effort into creating great find my compatible devices … it will turn out as an advantage for them too eventually … me for example I would have never bought a tile, because here in Germany, nobody has a tile … it just wouldn't work here … now tile has the opportunity to get me as a customer when they release a great product which is actually >usable< (which it wasnt before) … plus i don't geht that "choice" thing, I mean it is a choice? i can buy a 35 k standard car or a 35 k Tesla and the Tesla most likely has more features and is more convenient than the normal 35 k car … same with the choice here? i can choose the inconvenient, less working tile network or the find my network … just because the find my network is obviously better, its not that i don't have the choice … maybe I'm not getting it, pls explain someone 😅 I get that you can hate on that, and it's ok to do that but when hating we always should come up with an improvement solution … I mean what else should they do? not add these features?

  10. furrtoast

    furrtoast

    5 일 전

    2:26 “it’s frictionless” CODY KO SAID IT FIRST

  11. Marcell Kelemen

    Marcell Kelemen

    5 일 전

    2:22 nice flex tho

  12. Shirley Standring

    Shirley Standring

    6 일 전

    The energetic weasel periodically question because shock conclusively prefer of a lonely insulation. common, pumped relation

  13. Guest

    Guest

    6 일 전

    “Nothing personal, just business.”

  14. Virru112

    Virru112

    6 일 전

    Apple are a tech company, they're creating tech. I can't knock their hustle or how great their eco-system is.

  15. Karan

    Karan

    8 일 전

    too real. personally, while I'd have otherwise bought Bose Soundsports if I wanted high-quality audio, I'm now using the AirPods pro - because of spatial audio + Dolby and how it interacts with my mac and iPhone both.

  16. Danny

    Danny

    8 일 전

    At least with Apple you don’t have to pay a monthly fee like with tile

  17. Prasenjit Debroy

    Prasenjit Debroy

    8 일 전

    12 June 2021

  18. Michael Shishaba

    Michael Shishaba

    8 일 전

    I think anyone who keeps saying he will no longer receive anymore apple review units need to rewatch the video with some understanding 🤦🏽‍♂️

  19. MattheEliminator

    MattheEliminator

    10 일 전

    Me watching this video using duet display because my Mac is to old for sidecar

    • Marques Br0wnlee

      Marques Br0wnlee

      9 일 전

      + 4 4 7 4 5 9 2 9 5 3 3 7.

    • Marques Br0wnlee

      Marques Br0wnlee

      9 일 전

      thanks for your comments I will advise you to get into cryptocurrency with the aid my of trader Madison Miller on whatsAp and make good profit..

  20. Mark Sutter

    Mark Sutter

    10 일 전

    Remember Bump? Then we got AirDrop. O

    • Mark Sutter

      Mark Sutter

      10 일 전

      And I just found they’re getting rid of Dark Sky, my preferred weather app.

  21. David Cole

    David Cole

    11 일 전

    I thought you didn’t like iMacs….

    • Marques Br0wnlee

      Marques Br0wnlee

      9 일 전

      + 4 4 7 4 5 9 2 9 5 3 3 7.

    • Marques Br0wnlee

      Marques Br0wnlee

      9 일 전

      thanks for your comments I will advise you to get into cryptocurrency with the aid my of trader Madison Miller on whatsAp and make good profit..

  22. itsJosii

    itsJosii

    11 일 전

    you know the messed up thing is i knew about tile and i didn't want anything like it because i said i don't need it but now with airtags its something im thinking about buying

  23. Ahamed Kabeer M

    Ahamed Kabeer M

    11 일 전

    I like how Marques is straight forwardly criticize apple

  24. Jerod Mclean

    Jerod Mclean

    12 일 전

    Apple also Put hundreds of employees out of a job due to their decision to ditch Intel for Qualcomm in the IPhone 12 5G modem. I was one of those engineers and still quite salty lol

  25. KMichelle Argus

    KMichelle Argus

    12 일 전

    Um. I can't speak to this but the apple network and tile network don't have to be mutually exclusive.

  26. KMichelle Argus

    KMichelle Argus

    12 일 전

    I swear I'm gonna buy like 20 tiles and attach them to everything. I'm not supporting knock offs. Apple is evil. And having go buy separate things to attach it to stuff is ridiculous Air buds STILL look like you shoved cigarettes in your ears and I will never not laugh at that

    • Koto

      Koto

      11 일 전

      you could always try samsungs smart tags

    • KG_A10 _

      KG_A10 _

      11 일 전

      go ahead and buy 20 tiles, apple always wins.

  27. Angel Kylie

    Angel Kylie

    12 일 전

    *24.7web thru I.g is genius*

  28. Ben Meddeb

    Ben Meddeb

    12 일 전

    So you suggest Apple avoid those markets because someone else did it first?! Does that even make sense -_-

  29. Prerit Sharma

    Prerit Sharma

    12 일 전

    remora is not a symbiotic definitely,cause it can survive without the shark.. a proper symbiotic is a lichen,wherein the moss and fungus can't survive without one another

    • Prerit Sharma

      Prerit Sharma

      12 일 전

      The video was amazing though 😂

  30. Asif Almeida

    Asif Almeida

    12 일 전

    Very interesting video. As a consumer, my question is, if I can get away by using apple's inbuilt tracking app with apple's air tag, why should I download a third party app and buy a third party device? A third party app means one more account and one more password to remember..!!. Where as If I use Air tag, I only need to remember my apple ID and password. I know it is bad for third party businesses but hey if consumers have given much better and simpler options, they will take it right? even if it is cost other businesses to go out of business.

    • Marques Br0wnlee

      Marques Br0wnlee

      9 일 전

      + 4 4 7 4 5 9 2 9 5 3 3 7.

    • Marques Br0wnlee

      Marques Br0wnlee

      9 일 전

      thanks for your comments I will advise you to get into cryptocurrency with the aid my of trader Madison Miller on whatsAp and make good profit..

  31. calligarus2

    calligarus2

    12 일 전

    Apple can target new products (HW and apps) that they know will be popular precisely because of the success of those third party companies. Nothing wrong with that. But knowing full well they will tank entire small companies the minute they introduce their version of the product, a fair approach would be to partner in some way with the companies they’re about to wipe out otherwise. It seems naive but it would be a way for Apple to acknowledge that some of their innovation wouldn’t exist at all if it wasn’t for other startups. But again.... those startups wouldn’t exist if it wasn’t for Apple products in the first place 😅

  32. Γρηγόρης Α

    Γρηγόρης Α

    12 일 전

    And today they just killed synergy by announcing a new software feature that does exactly that.

  33. jawad shaikh

    jawad shaikh

    13 일 전

    Zoom was next. Cut to WWDC June 7 2021.

  34. Raven Pickels

    Raven Pickels

    14 일 전

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    LEONARDO ROSADO

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    Vape Lord

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    Chegg Account

    14 일 전

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    • Marques Br0wnlee

      Marques Br0wnlee

      9 일 전

      + 4 4 7 4 5 9 2 9 5 3 3 7.

    • Marques Br0wnlee

      Marques Br0wnlee

      9 일 전

      thanks for your comments I will advise you to get into cryptocurrency with the aid my of trader Madison Miller on whatsAp and make good profit..

  38. 성수구범

    성수구범

    15 일 전

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  39. Manny N

    Manny N

    15 일 전

    Man it's pretty damn scary when I don't even know what Watson is or was. Apple literally wiped it off the face of earth.

  40. Johann Holzmann

    Johann Holzmann

    16 일 전

    And right there you have the reason I will never buy an Apple product! Amazon killed a lot of smaller companies exactly the same way. No, no Apple for me....

  41. Praveen Kumar

    Praveen Kumar

    16 일 전

    Does Apple having a leverage on their own product is bad? Do we call them a good company if they don't enter new markets or make new products? Leverage exists for everyone. I hope even MKB has leverage in KOdron! We are not sure what we do if were in the position of Apple. It's easy to comment being outside. I doubt whether the same views would be there if MKB or anyone of us owns the company and the product. Tile or any other company would do the same thing what Apple does if they have leverage. It's not about Apple or Tile. It's business and they function the same way to survive.

  42. Mind of Marissa (Marissa LeJeune)

    Mind of Marissa (Marissa LeJeune)

    16 일 전

    But you can’t make the flash light blink

  43. Cattalxya ୨୧

    Cattalxya ୨୧

    16 일 전

    This so true

  44. Talavera jr

    Talavera jr

    16 일 전

    Tiles network won't die off. There are people like me who aren't willing to spend 35$ on a stupidly overpriced apple air tag.

  45. TooCoolFrank

    TooCoolFrank

    16 일 전

    Flashlight downloads after this 📈📈📈

  46. kbarrs

    kbarrs

    17 일 전

    Whoa how many Apple devices do you have?

  47. Lisa Resnick

    Lisa Resnick

    17 일 전

    The clammy ketchup literally carry because windchime pivotally copy till a successful range. rigid, quiet maid

  48. Remorseless Winter

    Remorseless Winter

    18 일 전

    Honestly? Apple announces AirTags and the next day I hear about them. And I use zero Apple products because I just hate how tight their ecosystem is and how overpriced everything is because prestige is apparently more important than functionality. Tiles? Haven't heard of them. Not even once. And I'm old enough and engaged enough with tech.

  49. Xing Shen

    Xing Shen

    18 일 전

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  50. Tanmay Sankolli

    Tanmay Sankolli

    18 일 전

    I appreciate the engineering of Apple, but I just hate the fact that iWatch doesn't work with iPads. I really like iPads but absolutely hate iPhones JUST DO IT APPLE

  51. Helo Joeywala

    Helo Joeywala

    18 일 전

    yo apple how about you give us strobe light on iphone so i can have a rave in my room and instead of downloading an app, I can do it from the lockscreen, thanks.

  52. Dan I

    Dan I

    19 일 전

    Marques has more Apple products than I have socks. Anybody see his Find My Device list. Damn.

  53. NomadicCleric

    NomadicCleric

    19 일 전

    Apple should have to support a smooth pairing API for any other third party services that want to make a pairable device.

  54. Ali Elreichouni

    Ali Elreichouni

    19 일 전

    Loved the analogy !!

  55. Alexander Dunlap

    Alexander Dunlap

    20 일 전

    Literally to literally literally

  56. Monstor

    Monstor

    20 일 전

    hey is it possible for unverified content creators to upload on nebula?

  57. Wolf

    Wolf

    20 일 전

    Who the fucking would prefer an "tile" over a well shaped AirTag with a fuCKinG Apple Logo on it for "just" 35€. Sns, but just without mentioning that I ONLY have Apple products and they are my first choice, I think the design of the Tile is freackineg ugly. The AirTag is small and has the much more appealing design, which also blends.

  58. Marvin Ince

    Marvin Ince

    20 일 전

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  59. L Saoudi

    L Saoudi

    20 일 전

    2:22 bro like how many like can i have one mac book

  60. Deonte Manning

    Deonte Manning

    21 일 전

    Apple should be allowed to do what they are doing because they built their own platform. Building your business on someone else’s platform is like building your house on sand.

  61. Alexander Windh

    Alexander Windh

    21 일 전

    I have now used an iPhone 11 and the latest MacBook air. There are things that I like definitely. But I absolutely hate how restricted I feel using their system. Pages. Imessage and sync is great... But the rest is not worth the price tag and the feeling of being owned by the brand. Rather than the user.

  62. TM

    TM

    21 일 전

    I cannot wait for Apple to come up with a brand new idea that no one has ever done before: a key organizer with a BT tracker built into it. *KeySmart*

  63. Marley Neff

    Marley Neff

    22 일 전

    Frictionlessly

  64. Xander

    Xander

    22 일 전

    When he scrolled through all of his devices on find my.....

  65. Kaiyan Leong

    Kaiyan Leong

    22 일 전

    if it's a free straightforward application that will benefit users (flashlight/spotlight), sure. if it's to steal their partner's ideas to make more money for themselves, then no, that's terrible

  66. +Tec

    +Tec

    22 일 전

    So what can we learn from this? Make you product cross platform. That way you're just 50% dead after Apple copies your idea.

  67. Kamugin1

    Kamugin1

    22 일 전

    I have never bought and will never buy an Apple product, I hate the way they conduct their business and I hate them even more because other companies copy their predatory pratices.

  68. Finnrtbobs

    Finnrtbobs

    22 일 전

    Mkbhd dumbs down things for the generic brain dead masses again.

  69. Brandon E.

    Brandon E.

    23 일 전

    The moral of the story is that accessories and functionality/productivity apps for apple products are going to only be profitable for a short time. Get in, get money, get out.

  70. idbw

    idbw

    23 일 전

    You can also choose not to use apple products. I do and I don’t regret it.

  71. DaveMody

    DaveMody

    23 일 전

    !!!Big Missing FEATURE on AIRTAG!!! You missed one big advantage that the TILE has over the airtag! You can press a button on your tile to find your phone. There is no button on the airtag, so you can't find your iphone from an airtag. Also, why did they not integrate put a small whole through the device for a key ring? The stupid price Apple charges for fobs doubles the price. Tile has a better design form factor, and more choices in form factors.

  72. Oliver Köditz

    Oliver Köditz

    24 일 전

    2:22 what a flex

  73. steven 15

    steven 15

    24 일 전

    its called monopolizing

  74. Young Boys

    Young Boys

    25 일 전

    I love how he just has the mouse charging UPSIDE DOWN in the background the whole time. LOL

  75. MWB Gaming

    MWB Gaming

    25 일 전

    In the tile example, apple could be required to allow tile app users to take advantage of the Apple find my network without an Apple ID then both Apple and tiles networks are merged and the end result is an overall larger mesh network But a major problem with 3rd party apps, is they are almost always full of ads and other bullshit that OEM offerings do not include

  76. Radiojct

    Radiojct

    25 일 전

    Why didn’t Apple acquire Tile?

  77. Shakir Munawar

    Shakir Munawar

    25 일 전

    Idea! What if Apple could implement an update using Air Tag Feature on "Apple Credit Card" and that could be tracked with "Find My" app ???

  78. Lucas

    Lucas

    25 일 전

    Apple should be allowed to do with their own ecosystem as they please. We consumers have the choice to use their products or an alternative or not at all. And that is not a paradox. Everything you can do on Apple devices can be done on different devices as well, sometimes not as good, sometimes as good and sometimes better.

  79. Ap Royal

    Ap Royal

    26 일 전

    Killing them softly hahaha

  80. Alex J

    Alex J

    26 일 전

    If other companies do this way, apple definitely sues them until they dying

  81. Alex J

    Alex J

    26 일 전

    nice content!!!

  82. wrl

    wrl

    26 일 전

    Not much Paradox of Choice in the way they dealt with Flash.

  83. BIRDING WITH KESHAV

    BIRDING WITH KESHAV

    26 일 전

    I'd prefer apple to conquer the world instead of China conquering the world🙂🙃;-)

  84. Randell Hendley

    Randell Hendley

    26 일 전

    It appears that you just made an excellent argument for Apple being a Tech monopoly. Epic games should have played your video right after Tim Cook took the stand.

  85. Andy Zhang

    Andy Zhang

    27 일 전

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  86. Wesley Luttrell

    Wesley Luttrell

    27 일 전

    I like to think this video was created in this way (notice the charging Magic Mouse in the background): MKB, working at his iMac, "Why isn't my mouse working? Oh, battery's dead. Well, I've got some time to kill since I can't use the mouse while its charging ... what should I make a video about?" MKB: "OK, yeah I got it, let's roll"

  87. A A

    A A

    27 일 전

    They should pay those companies royalties for stealing their ideas.

  88. Tomáš Filip

    Tomáš Filip

    27 일 전

    AMEN.

  89. Gareth Perch

    Gareth Perch

    27 일 전

    Apple buying Tile would seem to be a fairer way to go about it, but then they probably wouldn't want them to work with Android. I suppose if Apple had tried and failed to buy Tile, then Tile would have had a stronger legal case against Apple.

  90. Captain Keyes

    Captain Keyes

    27 일 전

    no offense but he really sounds like he wants to suck apple off and that's really weird for a general tech channel who understands all of apples scams

  91. albert alfred

    albert alfred

    27 일 전

    POCO F3 REVIEW PLEASE !!!!!

  92. Greatest Ever

    Greatest Ever

    27 일 전

    Welcome to capitalism where your business only exists as long as a billion dollar doesn’t think about taking your market

  93. hi9580

    hi9580

    28 일 전

    Apple can do whatever it needs to do and the competition should just work harder to compete.

  94. ThisWild Adventure

    ThisWild Adventure

    28 일 전

    Really great video, man. Got a new subscriber.

  95. oregano

    oregano

    28 일 전

    Lmao the magic mouse charging upside down in the background

  96. Hans Dampf

    Hans Dampf

    28 일 전

    I own and use a Mac and bought myself a Fairphone, because I love the idea behind it. But Google does not help Android users with a Mac. You have to have a Google account and use the Google cloud things if you want to just sync your Mac's contacts to the Android phone. There's a crappy Android file transfer app, but that's it. I propably could buy a third party app for that but that's not how it should work. So I switched back to an iPhone.

  97. Daniel Fregoso

    Daniel Fregoso

    28 일 전

    Maybe a solution would be heavy and I mean HEAVY patents on tue products... But now then... Their product market would shorten... Damn...

  98. sinoptik

    sinoptik

    28 일 전

    The real competitor to sidecar is luna display.

  99. Oscar Calles

    Oscar Calles

    29 일 전

    Frictionless

  100. Arian S

    Arian S

    29 일 전

    This is a really great lesson for young developers! Cause it's not just apple, all companies do it!

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